Secrets of Effective Trade Show Booth Displays
secret to creating and designing compelling and effective trade show booth displays is
to realize that it really isn't a super secret! And it isn't brain surgery
or even open heart surgery. It’s a simple matter of common sense. But
unfortunately, simple common sense doesn’t mean it is "simple" or "common"
to find effective trade show convention booth displays at most trade shows
and conventions. From my
experience, many exhibitors just don't use their heads when they create
their trade show design. But by reading and learning from this article, and
by following these simple points, you should be able to create an
eye-catching, attention-getting, effective trade show or convention booth display that
will pull prospects into your trade show booth and convert them into
customers – which is the point of exhibiting at a trade show in the first
place. All you've got to do is focus on these simple three things to insure
your design does the job.
First, your booth has catch people's attention when they are passing by your
booth space. Understand that your your trade show booth is just one of many
at a typical convention or trade fair.
Your booth design must differentiate your booth from all the other ones. You
won't get much booth traffic if people just ignore your booth and walk on
by. Combining a full-color background image with a memorable tagline is one
simple way to accomplish "getting noticed".
Second, your booth design should make clear who you are and also what it is
that you do. Make sure your company name is at the top of
your trade show display and is easy to find.
Also in easy to understand terms, you must clearly state what your company
does. Test your design by having a friend look at it for a few seconds and
then have them tell you who you are and what you do.
Third, you need to explain to people "what's in it for them." This is the
most important part of an effective design. People want to know how you can
help them - that's why they'll stop and talk to you instead of finding someone else
to talk to. For example, if you a
mobile phone provider, you might say how wide (and good) your coverage is. No
matter what, you must tell people how you will help them.
To summarize, there are no "secrets" to designing effective trade show
or convention booth
displays. It shouldn't
drive you crazy. You just need to have a display design that answers the three
points above. You need a trade show design that stands out and commands
attention. Your design must include
your company name and what your company does. And finally, your design must
communicate the benefits you offer. Make sure your trade show booth display
design is effective and covers these three fundamental points, and be more successful
with your trade show and convention marketing. Here's to your next trade
fair being a
tremendously smashing success! And may you end up with more trade show booth traffic than
you know what to do with!
trade show display design tips |
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of effective trade show booth displays |
staffing for trade show exhibits
A word of warning to any would-be
scrapers or copycats - please don't be a
trade show scoundrel and copy this article from the Idiot's Guide to
Trade Show Displays without my permission! In legal terms, this article is
"all rights reserved". In practical terms, please be polite and if you'd
like to copy this article, send me an email (the email address is on home
page) and ASK me first. Thanks. And have a super nice day! :)